A fun video on FlashStack from Cisco and Pure Storage

Having transitioned from Pure to Looker has been fun — but one of the most fun things was this video, filmed shortly before I left Pure and published once I was at Looker.

It’s fun because the crew borrowed a friend’s Mercedes, sped around in it, and we did an off-the-cuff unscripted shoot up in Pure’s offices in Mountain View. Check it out.



What the heck is a “Looker” anyway?

Well, if you’ve been following along at home (and who among us hasn’t) you’ll have noted that some things have changed here.  Turns out, I’ve joined a new company, Looker Data Sciences, and it’s been a busy few months.  Finally I’m getting back to putting words on (virtual) paper about the whole thing.index

Let me first say that I really loved my time at Pure Storage.  There’s just something about having the best product in your market, the best team to work with, and the best overall company to work for. Seriously, I miss the people there every day.  In fact, after having worked at Looker for 2 months I crashed the Pure Storage Customer Advisory Board meeting in NYC last week — and everyone at Pure was so gracious and welcoming. It means a lot to still be a part of the Pure family, even after departing.

So if I loved Pure so much, why’d I leave?  Because I had an opportunity I just couldn’t turn down.  Looker Data Sciences, a small company based in my home town of Santa Cruz, was interested in me to help build the product marketing discipline and grow the marketing team.


Looker has a lot in common with Pure.  Best-in-class product, fast growth, and currently the same size Pure was when I joined up.  It has a great team, including some folks I worked with earlier in my career.  It has fanatical customers who love it — and a rapidly expanding ecosystem of users and partners.  Plus, being near my home, it cuts my commute dramatically allowing for more time with family and friends. It really was a unique opportunity, and one likely not to reoccur any time soon.  So despite my concerns leaving Pure, I jumped at it.

Turns out, I’m pretty happy here.

More info on Looker and this new (for me) world of data analytics are coming shortly.  Stay tuned!

Exploring the Value of Convergence and Hyper-convergence

v10-RIGHT-01Customers and IT professionals I encounter are increasing interested in and challenged by the emergence of convergence as a new model for IT infrastructure delivery.  The two broad topics of discussion refer to converged infrastructure (CI) and hyper-converged infrastructure (HCI) — how they differ, how they’re similar, and what’s best for a given workload.  This post will enlist the help of some well know industry luminaries to help break through the hype surrounding these architectural approaches and help you make sense of the emerging converged landscape.

In the past few months I’ve had the pleasure of working with Vaughn Stewart (Pure Storage), Terri McClure (Enterprise Strategy Group), and Howard Marks (DeepStorage) exploring the value inherent in various models for convergence — specifically comparing CI and HCI.  Their discussions have ranged from business value and buying models to deep technology discussions and dissections of architecture.  These are real experts in the field and their input and insight is pretty fantastic.

I think a good place to start the discussion of CI and HCI is with this quick video of Terri McClure and Vaughn Stewart reviewing Terri’s research into CI and HCI at ESGScreen Shot 2017-07-25 at 8.58.58 PMTerri provides some great tips for those considering convergence, particularly ramifications for scaleability, network design, and ongoing management costs.

Screen Shot 2017-07-25 at 8.35.34 PMIf you’d like to read Howard Marks’s analysis of HCI in the world of all-flash storage, he offers some insight into how to calculate real-world costs of ownership of both CI and HCI.  Howard specifically compares the Cisco and Pure Storage FlashStack CI solution to HCI from a popular vendor — it’s obvious where he believes the most value lies.

unnamedLast, but not least, Howard Marks and Vaughn Stewart presented two sessions at the recent //Accelerate conference in San Francisco.  If you missed the conference, you can watch a recording of their CI/HCI sessions to learn more about their thoughts on the TCO of converged architectures and why they’re increasingly being adopted.

If you’ve reviewed these docs and still have questions, I know all three of these folks would love to share more of their research and findings with interested parties.  You can reach them here:

Terri McClure — ESG — twitter: @esganalysttmacwww.esg-global.com

Howard Marks — DeepStorage — twitter: @deepstoragenetwww.deepstorage.net

Vaughn Stewart — Pure Storage — twitter: @vstewed www.vaughnstewart.com

and of course me

Joel McKelvey — twitter: @joelmckelveyjoelmckelvey.wordpress.com



Application Consolidation on FlashStack — and other //Accelerate sessions now available

Screen Shot 2017-07-06 at 2.51.00 PM

At Pure //Accelerate in San Francisco I was lucky enough to be joined by Craig Waters to discuss how FlashStack enables massive consolidation of workloads — through density, reliability, performance, and granular scale.

That session is now available for you to review, alongside a bunch of other awesome sessions you might enjoy.  So if you missed //Accelerate or just want to learn more about FlashStack in consolidated environments, check it out!

For me, //Accelerate provides the opportunity to hear from industry experts and customers as they share their experience and knowledge. Here are some of my favorites from this year:

Converged Infrastructure: Private Cloud for the IT Generalist

Cloud Economics: Comparing Public and Private Clouds

FlashArray and VMware Virtual Volumes

Flash Futures: NVMe and Beyond





Your Guide to FlashStack and Converged Infrastructure at Pure//Accelerate 2017

Screen Shot 2017-06-07 at 8.58.24 PM.png

If you’re attending Pure’s Accelerate conference next week in San Francisco, and you’re interested in learning more about converged, hyper-converged, and integrated systems… well, you’re in luck.  There are a ton of sessions, talks, and discussions planned on the topic.  Here I’ll just list a few, focused on the FlashStack solution from Cisco and Pure Storage:

  • Screen Shot 2017-06-07 at 8.48.19 PMKeynote address by Liz Centoni of Cisco.  Tuesday 9:30-11:00am  Liz is the Senior VP and General Manager of the Computing Systems Product Group at Cisco — the group that designs and builds Cisco UCS, an integral part of every FlashStack and the most commonly used compute platform for converged infrastructure today.  She’ll be providing some insights into the future of the data center and cloud.
  • Breakout session “IT Transformation: FlashStack enabling Next generation Data Center for Agility and Versatility”.  Tuesday at 11:00, Room 1. You’ll hear experts from Cisco and Pure Storage talk about FlashStack and what sets it apart from other converged infrastructure solutions.
  • Breakout session “Application Consolidation with FlashStack Converged Infrastructure”.  Tuesday at 2:00, Room 1.  This session discusses necessary aspects of infrastructure for massive consolidation — and some new features from Pure that will help.
  • Breakout session “Converged Infrastructure:  Private Cloud for the IT Generalist”. Tuesday at 11:00, Room 3 and Wednesday at 3:00, Room 3. Hear Vaughn Stewart and Howard Marks discuss CI and HCI and how they compare financially and technically.  Very useful if you’re considering converged and what to know which is best for you.
  • Breakout session “Maximizing FlashStack Data Management with Oracle and VMware”. Wednesday at 12:00, Room 1.  Experts from Commvault will share insights into data management on FlashStack and the recent Cisco Validated Design with Commvault, Cisco, and Pure Storage.
  • Breakout session “Large Scale VDI with FlashStack”.  Wednesday at 4:00, Room 4.  Learn how FlashStack scales to accommodate 5000 or more desktops in a single configuration — with industry leading simplicity and efficiency.

Visit us also in the Cloud pavilion, the Basecamp pavilion, and elsewhere for shorter sessions on FlashStack — including how to automate and orchestrate a private cloud on FlashStack with Cisco UCS-Director, Virtual Desktops on FlashStack, and a whole lot more.

In addition to physical and virtual FlashStack systems scattered around the event, Cisco will also have a large stand in our Partner area – stop by and ask them about FlashStack’s integration with Cisco CloudCenter!

And you can tweet at me during the event with an unusually high chance that I’ll respond quickly due to the excitement around the event — @joelmckelvey — I can help you find FlashStack experts if you need any questions answered! Experts will be standing by the whole time, use hashtag #ASKPURE if you need anything!


Screen Shot 2017-06-07 at 8.51.16 PM.png

FlashStack for XenDesktop/XenApp: Best of Show finalist at Citrix Synergy

ucs_flashstack_XD79_5k_2I’m very pleased to announce that FlashStack from Cisco and Pure Storage was a CRN “Best of Show” finalist for the recent Citrix Synergy event in Orlando.  Our friends at Cisco won the final prize for their ACI+NetScaler solution, but I think I can speak for Cisco when I say we’re all very proud that a young solution like FlashStack has managed to make such an impact on the world of VDI.

The solution that won the finalist position was the Cisco Validated Design (CVD) “FlashStack with Cisco UCS and Pure Storage FlashArray//M for 5000 Citrix Xen Desktop Users” and details how to configure a comprehensive, modern, flexible data center design for Citrix XenDesktop and XenApp at scale. This CVD documents FlashStack with VMware ESXi 6.0 running Citrix XenDesktop 7.9 with 5000 Windows 10 users – with both persistent and non-persistent desktops running together under load.  If you want to read more about the testing and results, check it out directly on the Cisco website here:  5000 user Citrix XenDesktop CVD.  My colleague Kyle blogged about it when it came out.


There are a bunch of solutions for Citrix XenDesktop out there, but what’s different about this CVD is the scale.  Each details the use of VDI for 5000 or more simultaneous users, and discusses how to scale beyond 5000 to even larger VDI deployments.  Scale is key, because VDI and virtualized apps are increasingly found in companies of considerable size as they struggle to deal with the costs, compliance concerns, backup and recover, and security issues associated with large numbers of physical devices.

One key feature of FlashStack is its ability to scale granularly, in various independent dimensions, without disruption.v10-RIGHT-01

  • Granular scale: With FlashStack you can scale up two hosts at a time, up to 160 total hosts. You can grow your storage a few TB at time, too, and expand storage performance in small increments.
  • Independent scale: Scale compute power, network bandwidth, storage capacity, or storage performance independently.  No need to scale all at once, you can choose where to grow your FlashStack based on your needs and keep everything simple.
  • Non-disruptive scale: When you need more hosts, just plug them into the UCS chassis and UCS-Manager will recognize them.  When you need more storage you can just add modules to the Pure Storag FlashArray.  There’s no need to take existing desktops offline just to add more!

FlashStack gives you more than just scale, it’s also highly reliable and provides consistent high performance. With FlashStack your VDI infrastructure can easily handle not just boot storms, but also recompose or virus scan “storms” that come hand-in-hand with keeping your desktops updated and compliant.  And to do this at scale is a major feat.

If you’d like to learn more, I recommend you check out the CVD or check out this recorded presentation.

Sidenote: I’ve been lucky enough to work on a couple of amusing videos for the Citrix Spotlight video competition…    I think they’re worth a watch!

3 Reasons to Rethink Workload Consolidation

In a few weeks I’ll be presenting a session on workload consolidation on FlashStack infrastructure at Pure Storage’s annual //Accelerate user conference.Pure //Accelerate Conference  I realize that consolidation isn’t the most exciting topic to discuss…  ever since VMware became robust enough for true production deployment the consolidation of workloads has been commonplace.  But there remain a HUGE number of workloads, even virtual workloads, that are running in silos or isolated islands of infrastructure. I believe there is very little reason for any workload not to be consolidated and that technology has evolved enough to make fully consolidated data centers a reality.

If you haven’t thought about it in a while, here are three new reasons to think again about consolidation — of every workload:

  • Scalability

The least exciting change in consolidated data centers is also one of the most major – the dramatic improvement in scalability.  Case and point: storage capacity and density. While spinning disk dominated the enterprise storage scene improvements in capacity and density were gradual.  With all-flash storage we have entered a new era of storage where a Petabyte or more can fit in 3 rack units. And the price of all-flash storage is lower than ever, too.

Cover_Consolidating_Workloads_with_VMware .png.imgoWhat this means for data centers everywhere is that benefits of having more than one platform for storage are now dramatically outweighed by the benefits (of both purchase and administration) of having only a single data platform.

Recent work I did with ESG group on workload consolidation on Pure Storage focused on simulating an active 5000-employee company with virtual desktops, SQL server, Exchange, Sharepoint, etc.  In our test scenarios, all these workloads performed flawlessly on a single array – and while the flawless operation was the point of our testing I was struck by how small a storage system was needed to operate this whole company.  And storage is only getting better.

  • Simplicity

Nobody wants to manage a million different devices in the data center. Consolidation onto smaller numbers of physical or logical devices results in some simplicity gains… but how the workloads interact can add considerable complexity if not handled correctly.  In the storage world we try to minimize the additive complexity of consolidation by providing a simple, easy interface for management and troubleshooting. Vendors like Pure Storage continue to set a high standard for usability.

A good example of a tool to support consolidated workloads is storage QoS. Any given workload on an array without QoS runs the risk of monopolizing array resources and interfering with the operation of other workloads. These “noisy neighbor” workloads have historically been handled using an extremely complicated group of QoS settings that needed regular readjustment. The result is a steep learning curve and a lot of wasted administration time.

With Purity always-on QoS Screen Shot 2017-05-23 at 9.30.23 AMa “noisy neighbor” workload is automatically dampened when array resources become scarce.  There’s no direct management required and no settings to adjust. And, because it’s so simple and always-on, consolidated workloads just work – without fuss or tuning. This type of implementation, where key features are totally effortless to use, is the new standard for storage and other data center infrastructure.

  • Stability

Look, when you consolidate workloads you also consolidate risk.  With all your workloads in one place, an outage has a major impact. In fact, the impact of an outage is directly proportional to the level of consolidation!

Mitigating this risk in most storage systems involves tiers of storage, each with its own backup policy, RAID configuration, etc. All these configurations take time and effort to set, maintain, and update. If you are managing every array as though it were 20 smaller arrays each with its own settings, you’re not making things easier and you’re probably going to see some confusion and downtime. Making things complicated on the inside doesn’t improve availability…

If you choose, your Pure Storage FlashArray will regularly “phones home” to Pure with telemetrics to help identify and resolve problems before you even see them (around 80% of all trouble tickets are opened by Pure before the array owners even notice anything). But the arrays also report their uptime.  By analyzing this telemetric data, we were able to determine that the Pure Storage FlashArray has achieved 99.9999% availability (6 nines!) in real production environments.  This includes not just unplanned downtime (something went wrong) but also planned downtime (virtually eliminated in the FlashArray).  This is a system you can trust to run consolidated workloads and to STAY ONLINE so your workloads do, too.array_with_bezel_w99graphic.jpg.imgw.1920.1080

  • Now is the time for consolidation

So it’s never been a better time for workload consolidation, at least from a technological viewpoint. The technology has evolved to provide you the scalability, stability, and simplicity you need to make consolidation a reality.  Seriously, take a look at those workloads you haven’t consolidated yet and ask yourself — why?


I hope you’ll join me in San Francisco on June 12th for the //Accelerate conference.  I’d be really excited if you had some consolidation questions you’d like to ask me during my session!  You can always reach me on Twitter if you want questions answered: @joelmckelvey

Live from Boston: the OpenStack Summit

This week I’m in Boston at OpenStack Summit talking with the increasingly large number of IT departments who are looking to open source approaches to building their clouds.  This includes a bunch of large service providers, some telcos, and a surprising number of smaller players. Pure Storage is a Corporate Sponsor of the OpenStack Foundation (and has been since 2014) and I’ve been attending these summits since 2013 (Hong Kong). Things have really changed since that time out on Lantau island…

Screen Shot 2017-05-10 at 9.30.44 PM.png

The OpenStack community has evolved.  It’s increasingly results-oriented, by which I mean business results, not technical results.  This is a good thing.  It means OpenStack users are increasingly looking for production results for production deployments.  Also, it’s not just large companies that use OpenStack.  Indeed, the April OpenStack users survey shows a nice mix of small and large companies:

OpenStack doesn’t exist alone, of course, and there’s increased interest in technologies like containers, IoT, and hybrid solutions.

Screen Shot 2017-05-10 at 9.29.56 PM

These charts are cribbed from the OpenStack user survey, by the way.  If you want to read more of the user survey, which is very interesting, check it out here:


Screen Shot 2017-05-10 at 9.29.41 PM.png

If you believe the OpenStack community (and they’re pretty reliable on these things) the future is full of diverse architectures and is focused around multi-cloud strategies.  I tend to agree.  It’s not hard to think of a company that has a private cloud environment for production systems, a second private cloud for development resources, and a public cloud implementation to drive SaaS-like services to customers. I believe many more companies will adopt this multi-cloud approach going forward and that multi-cloud adoption rates will ramp up quickly.

One last thing — Congratulations to Paddy Power Betfair and UK Cloud – winners of the OpenStack Superuser Award at the Boston summit. I was struck by an architecture slide they shared for one of their newer deployments.  See anything familiar down towards the bottom?


Small and Mighty! Check out the Paddy Power Betfair and UK Cloud Superuser win details at:


Oh, and if you haven’t seen what Pure Storage has to offer when it comes to OpenStack – including details of our contributions and sponsorship – check out